MARKETING EDGE National Marketing Stakeholders Summit & Brands and Advertising Awards 2019, had come and gone, but the memories of this great event will linger for a longer time than the previous edition.

Virads Media representative was present at the prestigious stakeholders event and here some highlights of the occasion.

Veteran comedian Gbenga Adeyinka the 1st was the Master of Ceremony at the summit while Mr George Thorpe, the founder of MediaReach and PHD advertising agency headlined as the Chairman of the occasion.

Summit Theme: Story Telling as a New Paradigm Shift In Contemporary Brand Building: Convergence of Creativity and Technology.

List of Summit Speakers and Panelists:

Professor Chris Ogbechie
Professor of Strategic Management at Lagos Business School, Pan-Atlantic University.

Mr Emeka Okeke
Founder, Group Chief Executive Officer of Media Fuse Dentsu Aegis Network both in Nigeria and Ghana.

Mr Abiodun Olusegun Atunwa
General Manager of Plus Acuity Limited.

Mrs Folake Ani-Mumuney
Global head, Marketing & Corporate Communications at First Bank of Nigeria Limited.

Mr Jude Odia.
Managing Director of Starcom Media Perspective, one of the leading media communication agencies in Nigeria and an equity partner of starcom MediaVest group, the number 1 media network globally.

Mr Yinka Adebayo.
This gentleman has over 20years of experience in the field of Marketing Communications with key focus on advertising and media. He started his career with Promoserve Limited and Worked with few other advertising agencies and on several multinational clients such as Pfizer International, Honda, NIIT etc.

Mrs Funke Nwankwo
She Is a seasoned professional with about 25years experience in Marketing Communications, Media and Brands Strategy, Events and Public Relations.

Steve Babaeko
Leading the team at X3M ideas Limited. As the Chief Executive Officer/ Chief Creativity Officer. Before founding his own advertising agency in 2012, Mr Steve Babaeko Started his career worked with MC & A Saatchi & Staachi in 1995. He later joined Prima Garnet Ogilvy and subsequently 141 worldwide where he worked till early 2012.

Other Notable Speakers at the prestigious summit were Mr John Ugbe, Mr Ronan Redmond, Mr Dozie Okafor, Mr Kayode Ebatamehi, Mr Felix King Eiremiokhae, Mr Lanre Adisa etc

Prof. Ogbechie disclosed at the submit that that story-telling is the best way of connecting with consumers emotionally in the 21st century.

He noted that in today’s marketing world, most brands were competing in the same space to win the hearts of the consumers, stressing that it was only those brands whose stories resonate emotionally that would win consumer loyalty.

“Marketing itself is a fight for the consumer’s mind. The more you get into the mind of the consumer, the greater your chances of being successful with that consumer,” Prof. Ogbechie said.

According to him…

“In today’s marketing world, the key issue is to create emotional brand attachment with the consumers. Brands need to create relationship and that would further create that emotional attachment between the brand and the consumers.”

He, however, stressed that in today’s marketing world, brand owners need to reach out to the consumer using all the available platforms taking cognizance of both digital and traditional media.

In his words: “In our days, TV was King, Radio was Queen, and the newspaper was the Prince. But in the digital age as we are today; everything has changed drastically. The world is changing very fast to mobile.

“Mobile is no longer mobile. Mobile is now my teacher, mobile is now computer, mobile is now camera, video, a recorder, a notepad and even a brand of my bank,” he said.

He added that technology was tremendously helped in pushing the brand through effective storytelling, adding that most stories were being told in shorter forms and on constant basis.

To him, short video content tells the story of a brand faster because the consumers of the 21st century are very conscious of their time and it is only an advert that catches their attention that they would connect to.